During my tenure as a Marketing Manager and as a Business Development Manager at
Copesa Media Corporation, I developed different projects related to branding, business development, digital projects and marketing strategies. Here are some examples of my previous work.
1. Magazine Manager,
Copesa S.A.
Leaded
two brands (specialized magazines). Implemented a new business plan based on
three pillars: brand image change, new digital products and development of new
business units.
1.1. Brand image change.
Brand
image change and a fully redesign of the print products.
Results:
20% of growth in sales and both magazines were awarded in MAGs (Chilean
Magazine Awards). Managed an advertising budget of $3M (TV, newspapers,
magazines, radio, outdoor and online).
1.2. New digital products.
Launched
a new website and an iPad digital edition for Paula Magazine.
Results:
15% of growth in website unique visitors.
1.3. New business unit of large
events and fairs.
Based
on successful international experiences, I decided to develop a new business
unit of large events and fairs. New projects: Mercado Paula Gourmet (gourmet
and cuisine) and Ropero Paula (fashion and design). Managed an advertising
budget of $1M (TV, newspapers, magazines, radio, outdoor and online).
Results:
USD 4 million in new sales, average of 30.000 attendees and a new brand
experience for audiences.
1.4. Chilean Magazine Awards: MAGs.
I leaded
the creation of the first magazine awards of the local industry: MAGs.
